1 | Program Setup | Build the affiliate offer, portal, registration form, welcome email, onboarding guide, and communication channels. |
1 | Promotional Assets | Prepare email templates, social media posts, banners, and explainer videos for affiliates — tailored to the product (software or physical). |
1 | Initial Outreach | Identify and contact 500 relevant affiliates, bloggers, or influencers. Track interest and segment leads. |
2 | Follow-Up & Outreach | Reach out to 500 more prospects. Follow up with Week 1 contacts. Refine pitch as needed. |
2 | Onboarding Optimization | Automate affiliate follow-up, improve signup flow, and add FAQs or short tutorials to boost activation. |
2 | Asset Testing | A/B test banners, email templates, and content. Use feedback to optimize creatives. |
3 | Outreach Expansion | Broaden outreach to niche platforms and social audiences. Contact 500 new prospects. |
3 | Performance Monitoring | Track clicks, sales, and engagement. Identify top affiliates and compile performance reports. |
3 | Platform Relationships | Initiate partnerships with affiliate platforms or forums. Pitch special deals. |
4 | Final Outreach Round | Contact another 500 affiliates. Refine email sequences with improved subject lines and CTAs. |
4 | Engagement Boost | Host a live Q&A or support session. Share success tips, recognize top performers, and offer incentives. |
4 | Scale Strategy | Analyze overall performance. Identify what works. Build a roadmap for long-term growth and scaling. |